In the highly competitive cross-border market of construction machinery, "product quality" is no longer the only key to winning orders. More and more overseas buyers are taking "localized after-sales service" as a core criterion for choosing suppliers. This is a lesson learned by Mr. Wang, the owner of a small excavator factory in Jiangsu.
Two years ago, Mr. Wang's products were favored by a Kenyan buyer for their competitive prices. However, the cooperation ended after only one order. The buyer complained: "The excavator broke down three months after use, and we waited for two months for spare parts from China. The project was delayed and we suffered heavy losses." This experience made Mr. Wang realize that "selling products without after-sales support is like building a house on sand."
After joining our cross-border platform, Mr. Wang's situation changed fundamentally. The platform's industrial big data insight module first analyzed the after-sales service needs of Kenyan construction machinery market: local construction projects are tight, and the acceptable spare parts delivery time is within 7 days; most maintenance workers lack professional training and need on-site guidance. Based on this, the platform helped Mr. Wang connect with a local spare parts warehouse in Kenya to store core components such as excavator engines and hydraulic pumps. At the same time, the platform's multilingual intelligent interaction system provided a set of localized maintenance training videos with Swahili subtitles.
The effect was immediate. A Ugandan buyer who had previously hesitated finally signed a 20-unit excavator order after learning about the localized after-sales plan. Half a year later, the buyer repurchased 30 units and recommended 2 other customers. "Last year, our overseas orders increased by 120%, and 80% of them came from repeat customers or referrals," Mr. Wang said excitedly. Data from the platform shows that suppliers with localized after-sales support have a 3.2 times higher repeat order rate than those without.
For small construction machinery manufacturers, overseas expansion is not just about "sending products abroad", but about "rooting locally". Localized after-sales service not only solves the worries of buyers but also builds a solid brand reputation. With the support of a professional cross-border platform, even small manufacturers can quickly build localized service capabilities and gain a foothold in the international market.
